Charlie Chadd, one of the creators of Good Life Plus, took a seat to chat about the company’s thrilling member benefits program and its impact on the contemporary gaming scene.
**Picture this:** Good Life Plus aims to infuse a dose of excitement and enjoyment into the lives of ordinary individuals across the UK. They’ve established an entertainment subscription package, beginning at an incredibly affordable £11.99 (or $15.23) per month, granting members daily opportunities to snag fantastic rewards. We’re talking about anything from a cool £1,000 in cash to an eye-catching Aston Martin sports vehicle – quite the aspiration, wouldn’t you say?
Hold on, there’s even more! Good Life Plus is all about those supplementary bonuses. Depending on your membership tier, you unlock a plethora of discounts and offers on familiar brands like Zizis, Dominos, Pizza Hut, Hello Fresh, Beer 52, and countless others. Additionally, you receive complimentary online films, cinema passes, and a whole host of other collaborations in development. These folks are perpetually incorporating fresh approaches to make their members feel like VIPs.
And the most appealing aspect? Each evening at 7 pm, they host a live drawing on their website where you can connect with the presenters, witness the fortunate victors being selected, and perhaps even receive that life-altering phone call yourself. It’s all about positive energy and straightforward amusement, which likely explains their substantial and devoted social media following.
Therefore, we think our subscription provides exceptional worth that significantly surpasses the minimal monthly cost. Beyond the opportunity to win life-altering awards, it’s about being deeply involved and part of something thrilling.
This entire idea feels very novel; what was the genesis of the concept for a rewards and prize drawing subscription framework?
As I mentioned previously, it’s fundamentally an entertainment product. Our primary inspiration stemmed from things like zip code lotteries and nationwide lotteries – we simply believed they were quite antiquated. You visit the shop, purchase a ticket, and all you truly receive is that fleeting ‘what if?’ daydream. ‘What if I succeed? What if I win substantially?’ However, the overwhelming majority of the time, you obtain nothing. So we considered, we can create something much more progressive and genuinely give back to individuals: even if they don’t secure the grand prize, they’re still reaping benefits by belonging to ‘The Good Life+’. That’s precisely what we’re accomplishing, and as our subscriber base expands, it grants us more influence to approach other companies and state, ‘Listen, we possess all these dedicated members. Can you provide them with something unique?’
I believe numerous of these brands are truly eager to reach our demographic, so they’re delighted to present fantastic advantages and price reductions solely for our subscribers. Thus, you receive that possibility of winning big, which is what you’d anticipate from conventional wagering or lottery products, but then you add on all the value from the rewards aspect, and it transforms into this ideal fusion.”
As you indicated earlier, your company leans more towards being a provider of entertainment services. How would you characterize the link between “Best Life Plus” and the gaming sector?
It’s a curious connection because we don’t offer any wagering products. Nevertheless, there’s undoubtedly some common ground. Our “Best Life” subscribers adore earning minor perks, but they also fantasize about striking it rich. This implies we share a comparable clientele with conventional lottery offerings. I’ve also observed that numerous major gaming corporations are now presenting themselves as entertainment entities. The benefit of “Best Life” is that we are, without question, an entertainment product. When users enroll, they gain access to price reductions and special offers on the UK’s top takeout options, dining establishments, movie tickets, streaming platforms, and more – and the roster continues to expand!
Therefore, we don’t have to compel anything. We are an entertainment product, and our subscriber base just so happens to have much in common with that of the gaming industry. Looking ahead, if you examine the major players such as Flutter or Entain, none possess a membership-driven B2C enterprise. As we maintain our rapid growth trajectory, I believe we’ll evolve into a highly desirable collaborator for them.
You recently designated a new chairperson, David Craven. What do you aspire for his background as head of Allwyn to contribute to “Best Life Plus”?
We’re incredibly enthusiastic.
Im certain his history speaks for itself. As the head of Allwyn, he drove their winning proposal for the national lottery permit, a deal Camelot had possessed for thirty years. Many believed it was an unachievable task, yet they accomplished it, rising from relative anonymity in the UK to their current position. It’s a remarkable accomplishment. I think it says a lot about his guidance; I trust he’ll bring immense worth. He’s enthusiastic about this sector and brings a wealth of expertise. He comprehends gaming, and he comprehends entertainment. When he conversed with us and observed our product and goals, he was captivated. He was keen to participate. It’s a major victory for us, and it goes without saying, we’re delighted to have him join us.
We think we can provide something more progressive and deliver genuine value back to the consumer: with Good Life Plus, they’re victors even if they don’t win the grand prize.
Concerning your public offering in December, I particularly desired to inquire about the feeling from your stakeholders over the past year regarding the general trajectory of the business.
We’re discussing industry giants here, individuals like Victor Chandler (BetVictor) and Mark Blanford (Sportingbet) hold significant influence in the gaming realm. Victor has been with us since we had a mere 3,000 users, so he’s witnessed our vision from the very beginning. His contribution has been priceless. He’d already transformed BetVictor into a powerhouse before departing. And Mark, who joined in December, has made a substantial investment.”
He reassessed our group in February and was quite astonished by our operational skills and the advancements we’ve achieved.
He increased his investment, which is substantial. I believe it’s a very optimistic indicator to the market in general. These individuals are titans in the sector, they comprehend the gaming sphere profoundly, and they’re truly supporting us. We’re delighted to have them involved and trust it’s going to be immensely influential.
You’re the initial publicly listed social platform giveaway firm. I desired to inquire about your thoughts on that action thus far and what you aspire it will yield for the remainder of the year?”
“Frankly, we’re tremendously enthusiastic about it. Our swift expansion has been truly beneficial for us because swift expansion is always exhilarating. We’ve adjusted well, and we think it’s a truly significant matter. A decade ago, I believe there was a shortage of confidence from customers. Can we genuinely obtain these awards? I think now the giveaway sector is developing. I think being a public corporation demonstrates that we’re open, we’re examined, we have sound corporate management.
Those are all incredibly crucial elements for our stakeholders and our clients. It’s a massive advantage for the trustworthiness and stability of the enterprise.”
Maintaining our present trajectory, we possess unwavering confidence that our upcoming financial results over the ensuing two years will solidify our position as a resounding triumph within the UK stock exchange.
A distinguishing factor that sets us apart in the gaming realm is our unique membership-based model, a rarity in the industry. This is an exhilarating chapter for our company.
In closing, what distinguishes Good Life Plus from its counterparts?
Several key aspects differentiate us. Firstly, our team, comprising both investors and advisors, is exceptional. We are privileged to have David Ivy, founder of Dotdigital, a shining example of success on AIM over the past two decades. Additionally, we have John Gordon, CEO of Incentive Games, a prominent global supplier of free-to-play software.
Furthermore, our product itself is designed to transcend the conventional gambling experience. We aspire to be an entertainment product, a stark contrast to companies often perceived as rivals.
We embrace transparency by actively promoting our complimentary offerings and the opportunity for free engagement. Upon experiencing these offerings, customers recognize the immense value proposition of our paid membership.”
Why haven’t we established a profile? Consider this – we might experience unprecedented user expansion, surpassing our current position by leaps and bounds.”
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