A premier iGaming software provider, SOFTSWISS, has obtained a controlling interest in Turfsport, a South African firm specializing in wagering software for athletics, equestrian events, and lottery games. This tactical maneuver considerably broadens SOFTSWISS’s footprint in the African marketplace, a zone undergoing swift expansion in the iGaming industry.
Turfsport maintains a robust presence in South Africa, with its software utilized by over 40 operators within the area. The enterprise processes in excess of 1.5 billion in wagers yearly across diverse platforms, illustrating its substantial market portion.
Christian Neuberger, Chief Executive Officer of Turfsport, conveyed his excitement regarding the acquisition, affirming that uniting with SOFTSWISS, a celebrated and agile participant in the worldwide iGaming sector, will empower Turfsport to further pioneer and fulfill the shifting demands of its clientele.
Both entities are dedicated to providing state-of-the-art products and services that furnish their customers with a competitive advantage. This alliance capitalizes on Turfsport’s profound comprehension of the regional market and SOFTSWISS’s global proficiency, establishing a formidable force well-positioned for triumph in the South African and wider African market.
Through the purchase of Turfsport, a regional leader, Softswiss is greatly expanding its footprint in Africa. This calculated action enables them to directly access the market, a crucial move in their growth plan.
Andrey Starovoitov, Co-CEO of Softswiss, conveyed his enthusiasm about the acquisition, emphasizing it as a major landmark in their African venture. He contends that Africa, mirroring the trajectory of Latin America, is poised to be the next significant expansion market.
What further enhances the value of this acquisition for Softswiss is the abundance of knowledge they are gaining. Turfsport’s three and a half decades of experience in the area will be essential in enhancing Softswiss’s product portfolio and reinforcing their dedication to providing superior solutions.
This action is part of a broader pattern of industry giants focusing on the flourishing South African market. Light & Wonder made its entrance late last year through a collaboration with Hollywoodbets, and Optimove is following this year, partnering with Amelco to bolster its expansion endeavors.
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