The colossal gaming entity, Betsson Group, is making significant strides! They have recently entered the Serbian market, collaborating with Bethard to introduce their renowned Rizk casino brand to Serbian gamblers. This maneuver is a crucial element of Betsson’s strategy to capture emerging markets, particularly given the flourishing Central and Eastern Europe and Central Asia (CEECA) region, which recently constituted a substantial 43% of their earnings.
Andrew Valenzia, the Commercial Head at Zecure Gaming (the parent company of Rizk), expresses great enthusiasm about the prospects in Serbia. This excitement is understandable, considering how Betsson has revitalized the Rizk brand, infusing it with a renewed sense of enjoyment and thrill that is captivating players globally.
Furthermore, Betsson is also joining forces with Bethard, another prominent player in the online gambling arena. This strategic alliance will establish Betsson as the exclusive provider of sports betting services for Bethard in key regions such as Sweden, Ireland, and Malta. It appears Betsson is on a winning streak!
Jesper Svensson, the Chief Operating Officer of Betsson, conveyed his satisfaction in securing the role of Bethard’s leading sports wagering platform. He underscored the weight of this alliance, emphasizing their mutual dedication to providing a superior user journey.
Frank Heinänen, Bethard’s Managing Director, reiterated this view, affirming that Betsson was the clear frontrunner when they aimed to enhance their sports betting provisions. He anticipates that this collaboration will yield promising prospects and further enrich their clientele’s engagement across all sectors.
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