A leading iGaming platform provider, BtoBet, has broadened its reach in Cameroon by joining forces with Ngnatat Sarl Trading, a domestic gaming enterprise. This alliance will see BtoBet empower Ngnatat’s Bet237 brand, delivering a complete sports wagering and gaming encounter to Cameroonian users.
BtoBet will utilize its advanced technology and extensive knowledge of the African market to furnish Bet237 with a bespoke platform, encompassing both digital and physical betting shops. This collaboration underscores BtoBet’s dedication to providing localized solutions that address specific market demands.
Sabrina Soldà , BtoBet’s Chief Marketing Officer, stressed the significance of this partnership, stating that it will equip Bet237 with the necessary instruments to flourish in Africa’s vibrant and competitive gaming arena. She emphasized the platform’s adaptable features, which enable operators to personalize their offerings and provide a distinct player journey.
Alessandro Pizzolotto, Co-Founder and CEO of STM Gaming, BtoBet’s Africa-focused associate, offered valuable perspectives on the region’s vast expansion potential. He observed that sub-Saharan Africa’s strong economic progress is projected to drive a rapid growth of the iGaming sector, outpacing global expansion rates.
This collaboration positions Bet237 as a major contender in Cameroon’s burgeoning iGaming market, presenting a wide selection of betting choices, including local and international sporting contests. The company will also leverage BtoBet’s managed trading services, ensuring thorough risk mitigation and operational effectiveness.
Although gaming in Africa has traditionally centered around physical betting establishments and casinos, the increasing prevalence of mobile payment solutions is paving the way for internet-based wagering, a trend that operators are keen to capitalize on. BtoBet boasts a longstanding presence as a prominent stakeholder in the African gaming sector, having developed its technology specifically to address the distinct requirements of these regional markets.”