A landmark agreement between Betano and FC Porto will see the sports betting company’s logo prominently displayed on the front of the legendary blue and white shirts. This collaboration, only the third of its kind for the Portuguese powerhouse in forty years, demonstrates Betano’s dedication to the team and its worldwide aspirations.
George Daskalakis, CEO of Kaizen Gaming, the driving force behind Betano, conveyed his enthusiasm, emphasizing the importance of partnering with a club as esteemed as FC Porto. He stressed the confidence placed in Betano and their common goal for Portuguese football.
Reiterating this sentiment, FC Porto’s President, Jorge Nuno Pinto da Costa, emphasized the club’s commitment to collaborating with industry pioneers. He views the expanded partnership with Betano, which commenced as an official betting partner in the 2021/22 season, as a logical step, representing their shared pursuit of greatness both on and off the field.
This telecommunications firm also maintains comparable partnership agreements with other Portuguese soccer organizations, such as Sporting Lisbon and Benfica.
In the realm of soccer sponsorships, it’s a significant development – Kaizen Gaming, the parent company of Betano, is establishing a prominent presence throughout Europe and Latin America. Their reach extends beyond Portugal; through Betano and their Greek online sports wagering brand, Stoiximan, they are sponsoring teams such as Brazil’s Fluminense and Atlético Mineiro, Universidad de Chile and La Serena in Chile, Universitatea Craiova and FCSB in Romania, and even Olympiacos and PAOK in Greece.
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