Betsson is aggressively pursuing a prominent position in the online sports wagering market. They recently acquired a majority stake in KickerTech, a firm specializing in sports betting technology.
Betsson invested €14 million for an 80% share of KickerTech, a company with a history of expansion and financial success. This agreement grants Betsson access to KickerTech’s advanced technology, including their algorithms for odds calculation and their trading software.
This purchase extends beyond mere technology; it represents an expansion of Betsson’s market presence. KickerTech already collaborates with various entities in the sports betting sector, and Betsson aims to utilize these partnerships to enhance their own business-to-business operations.
Pontus Lindwall, Betsson’s Chief Executive Officer, views this as a crucial move in their worldwide growth plan. He posits that merging Betsson’s current capabilities with KickerTech’s proficiency will strengthen their standing as a dominant force in the competitive online sports betting landscape.
We were delighted to greet our newest team members and customers into the Betson fold!”
This announcement coincided with an unprecedented third quarter for Betson, with the organization deeming it their most successful quarter to date.
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