Sportradar is extending its advertising marketing technology to the visual instant messaging platform Snapchat.
Sportradar states that the integration with Snapchat creates a new avenue for wagering operators to utilize its ads paid social media advertising service to draw in and acquire customers.
According to Snapchat, the app boasts an average of 375 million daily active users and over 750 million monthly active users. Age and location targeting features ensure that only legally eligible audiences will view gambling-related advertisements.
The ads solution
The ads paid social solution was introduced in January 2019. It leverages data-driven automation and programmatic technology to generate ad creatives and deliver ads to legal-age consumers on social media.
ads features encompass measurement tools to optimize performance in real time, campaign management, and automated creative production, which incorporates the latest sporting events and wagering odds.
This collaboration will enable real money gambling firms to connect with millions of sports enthusiasts who are of legal age to wager, utilizing unique creative, live game data, betting odds, and more, stated Ross Hartnett, Real Money Gaming Manager at Snap Inc., the parent company of Snapchat.
“By merging Sportradar’s industry expertise with Snapchat’s advertising offerings, we are thrilled to continue developing innovative and engaging experiences for both operators and Snapchat users.”
“With over 3 billion individuals engaging with social media globally each month, gaming enterprises are increasingly leveraging paid social media advertisements to expand their customer base, as it presents an effective method for targeting specific demographics,” remarked Florian Geissbuehler, Global Head of Advertising Sales at Sportradar.
“By integrating our industry-specific advertising solutions into Snapchat, one of the largest and most influential social media platforms worldwide, Sportradar is introducing a novel approach to enhance marketing outcomes for sports betting businesses.”
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