## The Sweet Spot for the New Generation – iGB
The younger generation is rapidly becoming the dominant consumer force, but sports betting firms are struggling to attract this expanding revenue stream, according to Sabrina Solda, CMO of BtoBet.
Home > Marketing & Affiliates > The Sweet Spot for the New Generation
The Sweet Spot for the New Generation
The younger generation is rapidly becoming the dominant consumer force, but sports betting operators and marketers are struggling to attract this expanding revenue stream.
Sabrina Solda, CMO of BtoBet, analyzes the characteristics of this group and suggests effective strategies to target these players.
The influence of the younger generation is growing, and they will soon be the dominant consumer group in the gambling industry. For this group, the most important factor is the ability to express themselves.
Sometimes this means getting a tattoo or starting a podcast, and sometimes it means finding a label for themselves and sending humorous emojis.
However, it’s becoming increasingly difficult for sports betting operators and marketers to attract this key source of revenue.
The younger generation wants to enjoy the action through technology, and the gambling industry undoubtedly has the potential to offer this, attracting and retaining them. It can make the millennial betting experience a new source of entertainment, fun, and income.
The realm of sports wagering is undergoing a rapid transformation, with technology acting as a driving force. Individuals born between the early 1980s and the late 1990s are more receptive to this shift compared to previous generations. In the present day, placing wagers via mobile devices is commonplace and has become an integral aspect of life for younger demographics.
To captivate millennial audiences, it is essential to provide novel side wagers and captivating gaming experiences. Crafting a distinctive and seamless experience is paramount.
Research indicates that individuals born between the early 1980s and the late 1990s are more inclined to participate in games and bets that demand skill.
Traditional betting establishments should also contemplate diversifying their offerings. This encompasses not only the wagering options but also cultivating a comfortable and engaging atmosphere where millennials can socialize with their peers. For instance, establishing digital interactive zones equipped with Wi-Fi and phone charging stations can enhance the environment’s appeal and entertainment value, catering to this specific demographic.
Here are a few recommendations:
It is imperative for betting enterprises to acknowledge that this emerging youthful target audience yearns for distinctive experiences. They particularly value personalized offers.
Advanced technology and artificial intelligence empower operators to register millennials, monitor their behavior, and deliver personalized experiences tailored to their preferences. This generates the ultimate personalized experience for them.
To accomplish this objective, we crafted an intelligent suggestion system that tailors gaming items to each player’s unique requirements and tastes, offering them a truly customized gaming experience.
Individuals born in the millennial generation entered a world where technology enables them to socialize and connect with peers in the digital sphere, with technology playing a fundamental and fully integrated role in their daily routines.
They access the entire world through technology; whether for professional pursuits or leisure activities. By choosing multi-channel platforms, operators can provide Generation Y with the ability to select what they desire and how they desire it, which will inevitably lead to increased customer devotion.
Millennials are tech-proficient, natural multitaskers who consider self-expression highly significant, which is why operators need to make the environment more pertinent to them, giving appropriate attention to gamification and social gaming.
As the Chief Marketing Officer at BtoBet, Sabrina Solda devises and implements BtoBet’s inbound marketing strategy to stimulate awareness and demand in global markets.
Sign up for the iGaming newsletter.